Charitable giving is the act of donating money, goods, or services to nonprofit organizations or individuals in need. This research area focuses on understanding the motivations, behaviors, and impacts of charitable giving in society. Researchers in this field often investigate factors that influence people's decisions to donate, such as personal values, social norms, and perceived effectiveness of charitable organizations. They also examine the effectiveness of different fundraising strategies and interventions aimed at increasing charitable giving. Ultimately, the goal of research in this area is to promote a culture of philanthropy and maximize the positive impact of charitable donations on individuals and communities.